eCommerce

Verifying Sellers to Cut Marketplace Fraud

Feb 2025 · Fraud Prevention

Cardboard parcel marked fragile ready for dispatch

Marketplaces verify vendor PAN and business details automatically before sellers can list products.

A marketplace platform allowing third-party sellers to list products was seeing fake or misrepresented storefronts slip through its manual seller-review process, leading to buyer disputes and damaged trust in the platform.

The Challenge

  • Seller PAN and business registration checks were done manually
  • Bad actors could game the review process with doctored documents
  • Review backlogs slowed down legitimate sellers trying to launch
Marketplace Seller Verification: seller storefront icons on a marketplace grid, some verified with checkmarks
Marketplace Seller Verification: seller storefront icons on a marketplace grid, some verified with checkmarks

The Solution

Veriqos Technologies verifies seller PAN and bank account details automatically the moment a seller signs up, flagging mismatched or invalid details before a storefront goes live on the marketplace.

Marketplace Seller Verification: a parcel and payout coins going to a verified seller profile

The Results

Fraudulent seller sign-ups are caught before listing instead of after buyer complaints, and legitimate sellers move from sign-up to live storefront significantly faster.

More about Marketplace Seller Verification

To learn more about Marketplace Seller Verification, explore our GST Verification API and Company CIN Lookup v1 API, or talk to our team. For the official source, see the RBI’s Master Direction on KYC.

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